This post simplifies the official DGFT handbook on e-commerce exports for Indian MSMEs. Learn how to register, price, package, and ship globally via platforms like Amazon, Etsy, and more. Also covers IGST refunds, AD Code, postal & courier exports, and new government schemes.
Why E-Commerce Exports Matter for Indian MSMEs ?
India is aiming for $1 trillion in merchandise exports by 2030. To meet this target, small businesses must explore global markets—and e-commerce exports offer a low-cost, high-reach pathway.
According to the DGFT (Directorate General of Foreign Trade), cross-border e-commerce is expected to reach $800 billion globally by 2025, and $2 trillion by 2030. This is a golden opportunity for India’s MSMEs, artisans, and niche product makers.
Top Benefits of E-Commerce Exporting
Access global markets without physical storefronts
Direct-to-customer model = better margins
Lower capital and infrastructure costs
Easy logistics via India Post or courier
Government incentives like RoDTEP, IGST refunds, and Dak Niryat Kendras
What to Sell: India’s Export-Ready Sectors
The handbook suggests focusing on sectors where India has a competitive edge:
Handicrafts, Handlooms, Textiles, Apparel
Leather Goods & Footwear
Ayurvedic, Herbal, and Beauty Products
Spices, Tea, Coffee, Processed Food
Semi-Precious Jewellery, Religious Items
Engineering Goods, Auto Parts
🔎 Pro tip: Research demand and pricing on Amazon Global, Etsy, eBay, etc. Use trade fairs and B2B meetings for insight.
Where & When to Sell
Top markets: USA, UK, UAE, Germany, Japan, Canada, Australia
Target Indian diaspora and major shopping seasons:
Diwali, Eid, Christmas, Chinese New Year
Global sales events: Black Friday, Cyber Monday, Singles’ Day
Smart Pricing Strategies
Use the right pricing based on your product and market goals:
Cost-based for beginners
Penetration pricing for competitive markets
Price skimming for unique products
Charm pricing (₹999 vs ₹1000)
Anchor pricing to influence customer perception
Registration & Documentation Checklist
You’ll need the following:
IEC (Import Export Code)Â from DGFT
GSTINÂ via GST portal
PAN and AD Code linked to your business bank account
Correct ITC(HS)Â classification for your product
How to Package & Ship
Ensure packaging is tamper-proof, climate-resistant, and labeled
For postal exports: Use Dak Niryat Kendras + Foreign Post Offices
For courier exports: File CSB-IV (sample)Â or CSB-V (commercial)Â via ECCS portal
Choose services like:
India Post EMS, Tracked Packet, Air Parcel
4PL logistics and courier aggregators
Receiving Payments & Claiming Refunds
Use: E-commerce platform payment gateways / Online Payment Gateway Services / RBI-approved money transfer agents
IGST refunds: File via GSTR-1 > Table 6AÂ + accurate shipping bill details
Payment must be realized within 9 months (or 15 months for overseas warehouses)
Handling Returns
Re-imports must be processed via Courier Bill of Entry using the same IEC & courier terminal
Specific provisions exist for categories like jewellery under 2022 Courier Amendment Regulations
Don’t Ignore Social Commerce 📲
You can also export via:
Instagram Shops, WhatsApp Business, Facebook Marketplace, Telegram
Create catalogues, optimize content, and connect with niche international buyers directly
This is a clear and practical guide for MSMEs wanting to start cross-border e-commerce exports. It explains why global markets matter, the benefits of low-cost entry, and government support. The checklist for IEC, GSTIN, AD Code, and product classification is easy to follow, and the shipping options via post or courier are well explained. Covering IGST refunds, payment timelines, and return handling makes it very beginner-friendly. By linking India’s strengths like handicrafts, textiles, spices, and jewellery with global festivals and diaspora demand, it gives small businesses a ready roadmap to go global.