Hello, I run a B2C brand selling budget sportswear and accessories online, mostly through amazon. These days everyone talking about UGC (user generated content) like customer reels, unboxing videos, gym workouts etc. They say it builds trust and helps sales.

But for a marketplace business like mine, is it helpful? Few questions:

• Anybody here tried UGC for fitness or sports products?

• Did it really help in sales or just for brand awareness?

• How to convince customers to make reels or reviews when they buy low ticket items?