Struggling cafe in Jaipur
My cousin opened a small cafe near a college in Jaipur. He thought students = guaranteed sales.
Turns out students wanted cheap stuff, margins too thin. He’s now struggling to even pay rent.
What’s more important for retail — location with heavy footfall, or location with right kind of buyers?
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@Vartika Steps your friend can take before taking any considerable actions:
Talk to customers, try to understand what are they not liking in the cafe
Ask these customers, that if they still had to pay this much amount for a coffee, what would they prefer or expected in products as well as service.
Try to see if your friend can apply them or not?