Unsold Stock from Last Year
During last year Diwali, one of my suppliers convinced me to buy double stock, saying demand will explode. Reality: sales grew, but not as much as expected. Now a lot of stock from last year is still piling up space in my warehouse. Should I run a 50% off in this festive season? And are small retailers being exploited by suppliers during festivals?
82 Views
@Neelesh Kansal Yes it is critical for you to push out existing stock. But if you frame it as a 50% OFF during peak festival season, then you can loose value in your existing products. And customers will expect you to extend the offer on your new product line.
What you can do is club it as a combo pack or a freebie in your new product line. This way you can retain the value of your new products and increase chances of clearing out old stock.