Most small businesses in India focus on building visibility, but skip legal protection — which is what gives you the actual rights to your name, logo, or content. Here’s a quick breakdown of what MSMEs can do to secure their brand:

Trademark (for brand name & logo)

• Gives you exclusive rights to your brand identity

• Costs ₹4,500 (for individuals/startups)

• Valid for 10 years and renewable

Copyright (for creative work)

• Covers content like product photos, packaging designs, blogs, etc.

• Easy to file online; lasts 60 years

• Useful for digital-first or design-based businesses

Digital Protection

• Book your domain and social handles early

• Verify your business on Instagram/Facebook if possible

• Avoids name theft and brand misuse

We’ve created a detailed guide on Brand Protection, please read about the topic in detail, here.

👇 Tell us in the comments:

• Have you applied for trademark or copyright already?

• What was your experience like?

• What’s stopping you if you haven’t?